.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech start-ups, as soon as accustomed to running into billions in venture capital annually, have actually increased virtually $360 million up until now this year, placing it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That stagnation is because of market concentration, heightened regulatory pressures, and economical uncertainties.ADWEEK consulted with 5 VCs that continue to invest in adtech business, even with these problems, about what they are trying to find and also what they stay clear of. Maybe unsurprisingly, these real estate investors are targeting opportunities in privacy-focused modern technologies as well as industry-specific locations including connected television.